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Oct 13, 2011 - 2 minute read - Comments - business news

Take Off With Amex Contest

American Express is offering $10,000 and a social marketing consultation with the Managing Director of Facebook Canada to a lucky Canadian business.

You must be a resident of Canada (excluding Québec) and have authority to sign on behalf of your business to enter. To enter go to Amex’s Facebook page and click on the big green arrow in the graphic that says “Enter Here”. This will take you to a simple web form where you will fill out your basic contact information and write a 150 word statement that describes:

  • How the prize will elevate your business
  • A demonstration of entrepreneurial vision
  • An innovative and create approach to advance on the runway to success

The semi-finalists will be chosen by a panel of judges who will be using the following scoring criteria.

Criteria Weighting
Originality 40%
Is the Idea innovative and unique from other Entries as well as existing ideas in Canada?
Does the Idea demonstrate forward thinking and taking the next step?
An attainable and engaging growth initiative 40%
Is the vision realistic and practical?
Does the Idea provide a clear and concise vision of the concept?
Does the Entry clearly articulate how the Grand Prize will be used to further the Qualifying Business’ growth aspirations?
Brand affinity 20%
Is the Idea in line with Amex Canada Inc. brand values? For example:
* Does the Idea show entrepreneurial spirit?
* Does the Idea showcase how the Qualifying Business is realizing the potential for its business?
Total Score Maximum 100%

Keep these criteria in mind as you write the 150 word statement about your business. The better you demonstrate what you are looking for, the better chance you’ll have to make it to the final round where the winner will be selected from 5 finalists by public voting.

The contest closes for entries on Monday October 24, 2011 at 11:59:59 pm ET. You can view the official rules on the website.